Online Marketing ordbog

Forvirret over online marketing-sproget? Find alle forklaringer her

Alle
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Æ
Ø
Å

A

AB Testning

A/B Testing

B

Broad Match Keyword

Broad Match Keyword
Budstrategi

Budstrategi

C

Call Extension

Call Extension
Callout Extension

Callout Extension
CRO Conversion rate optimization

Conversion rate optimization (CRO)
Cookies

Cookies
CPA

CPA – Cost Per Action
CPC Definition

CPC – Cost Per Click
CPM - Cost pr. 1000 impressions

CPM – Cost pr. 1000 impressions
CTR Click Through Rate

CTR – Click-Through Rate

D

Dynamiske keywords

Dynamiske Keywords (DSA)

E

E-commerce tracking

E-commerce Tracking / E-handelssporing
Exact Match Keyword

Exact Match Keyword
Extensions

Extensions / Annonceudvidelser

G

Google Ads

Google Ads
Google Analytics

Google Analytics
Google Merchant Center

Google Merchant Center Account
Google-Shopping

Google Shopping
Google Shopping kampagne

Google Shopping Kampagne

K

Keywords - søgeord

Keywords / Søgeord
Konvertering

Konvertering
konverteringsværdi

Konverteringsværdi

L

Landing page

Landing page / landingsside
Location Extension

Location Extension

M

Modified Broad Keyword

Modified Broad Keyword
My Client Center (MCC)

My Client Center (MCC)

N

Negative Keywords

Negative Søgeord/Keywords

O

Offsite SEO

Offsite SEO
Hvad er Onsite SEO

Onsite SEO

P

Phrased match keyword

Phrased Match Keyword
Produkt-feed

Product feed
Promotion Extension

Promotion Extension

Q

Quality Score

Quality Score / Kvalitetsscore

R

Remarketing-and-Retargeting

Retargeting og Remarketing
ROAS

ROAS – Return On Advertising Spend

S

SEM - Search Engine Marketing

SEM – Search Engine Marketing
SEO

SEO – Search Engine Optimization
Sitelink Extension

Sitelink Extension
Structured snippet extension

Struktureret Snippet Extension

U

Unique Selling Proposition

Unique Selling Proposition (USP)
UTM Tracking

UTM Tracking