Se vores Google Ads julekalender
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Se vores Google Ads julekalender

En 100 % fokuseret Google Ads Julekalender Google Ads julekalender… Lyder det skørt? Måske. Men ikke desto mindre var det noget, som vi bare måtte prøve. Idéen om at levere konkrete, brugbare Google Ads-tips fra vores eksperter – samtidig med, at vi fandt den bedste julestemning frem og brugte humor i hvert afsnit, synes vi var spændende. Vi vil…

Identifying AdWords Tracking Issues with Calculated Metrics in Google Analytics
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Identifying AdWords Tracking Issues with Calculated Metrics in Google Analytics

Calculated metrics are a great addition to Google Analytics (GA), enabling web analysts and marketing professionals to perform basic, yet very powerful, calculations directly in the GA interface. One calculated metric I have found very useful is (AdWords) clicks vs. (AdWords) sessions. Given the tight integration between AdWords and GA (when using auto-tagging), one can…