Google Shopping Product Reviews Feed Generator

Shopify provides a useful free app for collecting product reviews from customers.


The reviews are SEO-friendly, but not particularly SEM friendly as the format of the reviews does not map onto the Google Shopping product review XML-schema. Which is why I wrote a script to convert Shopify product reviews to Google Shopping product reviews!

The code is for the “minimal sample” as Google calls is.

Find it here



Lars Larsen
Head of Google Ads & Partner