At AdNudging.com we spend a lot of time thinking about how to optimise and automate various AdWords related processes and work flows. To that end we continually develop tools ranging from simple scripts and macros to fully fledged web applications. While some tools have been less useful than others, the process of building a tool is itself always very rewarding and educational.
Our latest tool is a simple feed management tool (for Google Shopping feeds) that allows us to quickly and easily get an overview of the various brands and products in a client’s feed. Below is a brief description of a selection of views/routes within the application, as well as a short demo video.