Relevance at Scale
As a startup with limited financial resources to spend on marketing, Vollo’s main concern was breaking even on their AdWords investment. At the same time they were, like all startups, interested in growth. We were therefore acutely aware of the need to deliver relevance at scale if their AdWords investment was to pay off.
Fortunately for us, we were able to leverage Vollo’s excellent technical setup, which made our job a lot easier. Working together with Vollo’s tech team, we were able to generate a list of all possible route combinations offered by Vollo’s partners. The result was a structured data set containing over 15k unique routes, together with price information for each route.
The most time-consuming part of the project? Uploading the campaigns to AdWords.